York Sims Jr. is an Arkansas native, a former college basketball player, and a proud girl dad. With a true entrepreneurial spirit in his blood — seriously, he was hustling Tootsie Rolls at the city pool before his adult teeth even came in — York taught himself to code using AI during the late-night hours after his day job and dad duties. After building everything from crypto payment apps to fitness tools, he founded Caipher AI to solve the problem every business faces: too much busywork, not enough time.

Cassidy Myers-Sims, a California native, is a writer and marketing strategist, sneaker enthusiast, and basketball fanatic. But most importantly, she’s Zuri's mom. Words are kind of her thing — she has a Journalism degree from the University of Kentucky (Go Big Blue) and 15+ years of experience writing, editing, and content creating for nonprofits, small businesses, and one of the biggest tech companies in the world. Cassidy decodes the message, while York decodes the workflow.